Mapp Caster & Supply, Inc. ("Mapp Caster," "we," "us," or "our") respects your privacy and is committed to being transparent about how we collect, use, and protect personal information. This Privacy Policy explains what information we collect when you visit our website, place an order, contact us, interact with our website features, or otherwise communicate with us, how we use that information, and the choices available to you.
By using our website, you acknowledge the practices described in this Privacy Policy.
01 Information We Collect
The information we collect depends on how you interact with our website and services.
Information You Provide to Us
When you place an order, create or use a customer account, contact us, request information, subscribe to marketing emails, submit a form, or otherwise interact with us, you may provide information such as:
- Name
- Billing and shipping addresses
- Email address
- Telephone number
- Company or business information
- Account information
- Order and purchase information
- Information you provide when contacting customer service
- Information submitted through forms or other website features
- Marketing and communication preferences
- Any other information you choose to provide to us
If you submit files, attachments, product specifications, or other information through one of our website forms, we may collect and retain that information as necessary to respond to your request or provide our services.
Information Collected Automatically
When you visit our website, certain information may be collected automatically by Shopify, our website technology, and third-party services we use. This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- General location information
- Referring website or source
- Pages and products viewed
- Links and features you interact with
- Shopping cart and session information
- Information about how you use our website
- Other technical or usage information
We use this information to operate, maintain, secure, and improve our website and services, and for analytics, advertising, and other purposes described in this Privacy Policy.
02 How We Use Your Information
We may use personal information we collect for purposes including:
- Processing and fulfilling orders
- Processing payments and transactions
- Providing products and services
- Shipping and delivering orders
- Communicating with you about orders, requests, and customer service
- Responding to questions and inquiries
- Managing customer accounts
- Providing quotes and other business services
- Improving our website, products, and services
- Understanding website usage and performance
- Detecting, preventing, and investigating fraud, abuse, and security incidents
- Sending marketing communications when permitted by law and consistent with your preferences
- Managing our business relationships and records
- Complying with legal obligations
- Protecting our rights, property, and customers
- Carrying out other purposes disclosed to you when information is collected
We do not use personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by law.
03 Cookies, Analytics, and Similar Technologies
Our website and the services we use may use cookies, pixels, tags, scripts, and similar technologies. These technologies may be used to:
- Keep the website functioning properly
- Remember preferences and shopping cart information
- Understand how visitors use our website
- Measure website and marketing performance
- Improve our website and services
- Detect and prevent fraud and other abuse
- Support advertising and marketing activities
Some of these technologies are provided by Shopify or by third-party services that operate on our behalf or provide functionality for our website. The specific technologies used on our website may change over time as we add, remove, or update services.
Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies. You can also adjust certain cookie and privacy preferences through the privacy controls provided on our website.
04 Marketing Communications
If you choose to receive marketing communications from us, we may use your contact information to send you information about products, services, promotions, company news, or other marketing content.
We use MailerLite as one of our email marketing service providers. Information may be transferred to MailerLite to help us manage subscribers, send marketing communications, and organize customer information for marketing purposes.
Customer information may be synchronized with our email marketing provider for purposes such as customer management and segmentation. Being included in our customer data does not by itself mean that you have subscribed to marketing communications.
Where applicable, marketing communications are sent based on your marketing preferences and subscription status.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing messages or by contacting us. Unsubscribing from marketing communications does not prevent us from sending non-marketing communications related to your orders, account, transactions, or other services you have requested.
05 How We Share Information
We may share personal information with service providers and other third parties when reasonably necessary to operate our business, provide our services, or fulfill the purposes described in this Privacy Policy. These parties may include providers that assist with:
- Ecommerce and website hosting
- Order processing and fulfillment
- Payment processing
- Customer and order management
- Enterprise resource planning and business operations
- Email marketing and communications
- Fraud prevention and security
- Customer reviews
- Website functionality
- Analytics and performance measurement
- Advertising and marketing
- Shipping and delivery
- Business, accounting, and administrative functions
For example, we use Shopify to operate our online store and NetSuite to support customer, order, product, and other business operations. We use MailerLite for email marketing and customer segmentation, and Judge.me to support customer reviews.
Service providers may receive access to personal information that is reasonably necessary for them to perform their services. These providers may use personal information as necessary to provide their services to us and as otherwise permitted by applicable law and their own privacy practices.
We may also disclose information:
- When required by law, regulation, legal process, or governmental request
- To protect our rights, property, safety, customers, or others
- To investigate fraud, security issues, or other unlawful activity
- In connection with a merger, acquisition, sale, financing, restructuring, or other business transaction
- With your direction or consent
- For other purposes permitted by applicable law
06 Shopify
Our online store is operated using Shopify. Shopify provides the ecommerce infrastructure that allows us to operate our website, process orders, manage customer information, and provide other store functionality.
Information collected through our website may therefore be processed by Shopify in accordance with Shopify's own privacy practices. Shopify may also provide services relating to analytics, advertising, fraud prevention, privacy controls, and other store functionality.
For more information about how Shopify handles personal information, please review Shopify's privacy policy and terms of service.
07 Payments
When you make a purchase, payment information is processed through Shopify and/or the payment providers available through our checkout. We receive and retain transaction information necessary to process and manage your purchase, such as payment status, transaction details, and order information. Payment providers process payment credentials according to their own policies and applicable security requirements.
We do not use your payment information for unrelated purposes.
08 Business and Order Management
We use business systems and service providers to manage customer, order, product, and other business information.
Our systems may contain information such as customer contact information, shipping and billing information, order history, transaction information, product information, and other information necessary to operate our business. For example, we use NetSuite as part of our backend business and order-management operations.
Access to business information is limited to what is reasonably necessary for business operations, customer service, order management, accounting, administration, and related purposes.
09 Fraud Prevention and Security
We may use third-party services and other technologies to help detect and prevent fraud, abuse, unauthorized transactions, and other security threats. These services may process information such as order information, customer information, IP address, device or browser information, and other information that may help identify suspicious activity.
We may retain and use information related to suspected fraudulent or abusive activity as reasonably necessary to protect our business, customers, and systems and as permitted by law.
10 Data Retention
We retain personal information for as long as reasonably necessary to provide our products and services, maintain business and transaction records, comply with legal and accounting obligations, resolve disputes, prevent fraud, enforce our agreements, and otherwise fulfill the purposes described in this Privacy Policy. The length of time information is retained depends on the type of information and the reason it was collected.
When personal information is no longer reasonably necessary for these purposes, we may delete it, anonymize it, or otherwise dispose of it in accordance with our business practices and applicable law.
11 Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Request information about how your personal information is collected or used
- Opt out of certain marketing communications
- Opt out of certain forms of data sharing or targeted advertising where applicable
- Exercise other rights provided by applicable law
Some information may not be eligible for deletion or restriction when we need to retain it to complete a transaction, provide a service, comply with a legal obligation, maintain required business records, protect against fraud, or for another legally permitted purpose.
Marketing Choices
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us.
Data Sharing and Targeted Advertising Choices
Depending on applicable law and the technologies used on our website, you may have the right to opt out of certain forms of sharing or processing of personal information for targeted advertising or similar purposes.
Where applicable, you can use the privacy controls or Data Sharing Opt-Out mechanism provided on our website to exercise these choices.
Global Privacy Control
Where required by applicable law, we recognize applicable browser-based privacy signals, such as Global Privacy Control, in accordance with our legal obligations and the functionality available through our ecommerce platform and privacy tools.
12 How to Submit a Privacy Request
To submit a privacy-related question or request, please contact us using the information below. We may need to verify your identity before completing certain requests. This helps protect customer information and prevents unauthorized access to personal information. We will respond to valid requests within the timeframe required by applicable law.
If you have questions about a privacy request or believe we have not handled your request appropriately, please contact us so that we can review the matter.
13 U.S. Privacy Rights
Certain U.S. states have enacted privacy laws that provide residents with specific rights regarding their personal information.
Depending on your state of residence and whether the applicable law applies to our business, you may have rights such as access, correction, deletion, portability, or the ability to opt out of certain forms of targeted advertising, sale, or sharing of personal information. Not all rights apply in all circumstances, and applicable exemptions and limitations may apply.
If you are a U.S. resident and would like to exercise a privacy right, please contact us using the information below. We will process your request in accordance with applicable law.
14 Canadian Privacy
If you are located in Canada, your personal information may be subject to applicable Canadian privacy laws.
Depending on the circumstances, you may have rights relating to access to and correction of your personal information, as well as rights concerning how your information is collected, used, and disclosed. We collect, use, and disclose personal information for reasonable business purposes and take reasonable steps to protect personal information against unauthorized access, use, disclosure, or loss.
If you have questions about our handling of your personal information or wish to exercise a privacy right available to you under applicable Canadian law, please contact us.
15 Third-Party Websites and Services
Our website may contain links to websites, services, or applications operated by third parties.
If you follow a link to a third-party website, that website's privacy policy and practices will apply to information collected there.
We are not responsible for the privacy, security, or content practices of third-party websites or services that we do not control.
16 Children's Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided us with personal information, please contact us. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
17 Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmitting or storing information over the internet is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.
18 Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
19 Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
Mapp Caster & Supply, Inc.
Email: support@mappcaster.com
We welcome questions about how we collect, use, and protect personal information and will work to address privacy requests in accordance with applicable law.
